Match Made in Montana? Popular Brand Buys Local Business
If there is one outdoor brand that you want to be acquired by, it would be one that can be found in every store in America.
If you live in Montana, you better enjoy or at least appreciate the outdoors. Montana is the perfect place for hiking, fishing, camping, and outdoor activities that get locals and travelers outside and exploring the beauty of Big Sky Country.
Some national outdoor companies like Stio, Backcountry, Patagonia, and others open up locations across Montana.
What you might not know is some local outdoor companies are known for making high-quality outdoor gear such as jackets, boots, and more.
Well, one of these Montana companies announced today that a national outdoor brand has acquired them, which could be a massive boost for them.
Montana Right Now announced that YETI has acquired the Bozeman outdoor brand Mystery Ranch.
Mystery Ranch is known for its excellent backpacks, bags, and accessories for backcountry, hunting, or military uses. The company makes a wide array of bags for any scenario.
YETI is known for its high-end coolers, drinkware, and other products. Recently, YETI has started to try and branch out and make backpacks, duffel bags, and more, but by acquiring a company that is known in that field, they have hit a home run.
YETI will not shut down the Bozeman office and will integrate the Mystery Ranch brand over the next several months.
This is incredible news for Mystery Ranch. This Montana company can now be shelved and featured in outdoor and sporting goods stores all over America. YETI is a recognizable brand from everyone in Montana to California.
This is fantastic news for this Bozeman company.
For more details, check out Montana Right Now.
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