His name is Ricky Genest.  He is known as "Zombie Boy" because his entire upper body and head is tattooed to look like a skeleton.  You may have seen pics of him floating around the ole' interweb.  Dermablend, a tattoo cover make-up has used him in a new ad. It starts with his tattoos completely covered.  Then he removes the make up. It's creepy to watch, but then the video plays a time lapse of the make-up artists putting on layers of make up to cover his entire torso and head.