Taco Bell was forced to retract its anti-vegetable commercial for promoting its 12-pack of tacos. The ad opens with the narrator deriding vegetables, saying "Veggies on game day is like punting on fourth and one — it's a cop out."
In Taco Bell's 2013 Super Bowl commercial we meet Bernie Goldblatt, an older gentlemen who is being wished good night by an aid at the Glencobrooke Retirement Home. Or so she thinks he is going to sleep. In fact, Bernie's night is just beginning.