Classic Quotes Fill the New ‘It Comes At Night’ Trailer
Boutique studio A24 has made a name for themselves by doing things differently — that goes for the movies they buy, how they’re released, and especially how they’re promoted. The latest trailer for their upcoming thriller It Comes At Night mercifully eschews the Inception BWAAAAAAM and the creepy-children pop cover for a novel approach, pairing context-free images from the film with various disturbing quotes about fear, distrust, and evil. Instead of using pull-quotes from glowing reviews, the A24 marketing team figured they couldn’t get an endorsement more ringing than one of serial murderer Charles Manson’s family motto.
