It would be fitting if there were no words to describe The Emoji Movie; if the ephemeral experience of consuming this unique entertainment could only be summarized in a small picture dashed off in a text message. But, no, there are plenty of words that can describe The Emoji Movie. Here are a few of them: Boring. Unfunny. Mercenary. Saccharine. Arduous. And, of course, crappy. If you prefer the poop emoji that works too.
Will The Emoji Movie be horrible? We just don’t know. The premise of “Toy Story, but with the little pictorial icons that live inside your smartphone” sure sounds like something that an executive with an analytics page for a heart would come up with, but it’s the critic’s responsibility to reserve judgement until the film can be seen in full. At least today brings us a bite-sized sample of The Emoji Movie with a new trailer that contains both a painfully out-of-fashion “Bye, Felicia” reference and a sincerely humorous joke about forgotten phone passwords. So it’s really anyone’s guess, at this point.