Massive Beer Company’s New Product Would Crush in Montana

This product could shake up the Montana market.

Pabst Blue Ribbon

This beverage is the beer of blue-collar workers and hipsters.

Pabst Blue Ribbon is one of America's oldest-standing breweries.

Pabst Blue Ribbon debuted in 1856 at the Chicago World Fair and has been a staple of American culture ever since.

You can find PBR at every restaurant, bar, grocery store, or gas station in America. It's affordable, readily available, and has an iconic logo.

Over the years, Pabst Blue Ribbon has introduced some new products. The company has tried alcohol-infused PBR coffee and hard seltzers.

Neither has struck a chord with customers.

Pabst Blue Ribbon has a new product that could shake up a massive industry in Montana.

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PBR's New Product

PBR is always trying something new.

In the Fall of 2024, I was in California for a few days to see my sister and watch the New York Mets battle the Los Angeles Dodgers in the MLB Playoffs.

When my friend and I arrived, we decided to see what the local dispensary offered.

The polite employee immediately told me about their special on PBR THC-seltzers.

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A post shared by Pabst High Seltzer (@pabstlabs)

I had to ask him to repeat himself because I couldn't believe what I heard. Pabst Blue Ribbon is dipping its toes into the marijuana industry with THC-infused seltzers. We had to try them, and we were surprised. These THC-infused seltzers had fantastic flavors and were the perfect thing to drink while relaxing after a long day of California adventures.

 

 

 

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Why are we bringing this up?

These PBR THC-seltzers are currently only available in California.

If the beer company wanted to expand its product, it would do well in Montana.

Montana's Marijuana Economy

One industry in Montana that has seen massive gains is the marijuana industry.

Montana has seen hundreds of millions of dollars flood in from locals and tourists who need something to help them relax after a long day of work or exploring Big Sky Country.

One area of the recreational marijuana industry that has been getting better in quality is edibles.

There are chocolates, gummies, and mints, but a line that could use some improvement is THC-infused beverages.

If Pabst Blue Ribbon was able to set up shop in Montana and distribute their THC-infused seltzers, they could be a hot item.

We could see locals enjoying these beverages while fishing or floating in the rivers, and with the younger generation moving towards non-alcoholic beers, this would be another popular alternative.

Make it happen, PBR!

Would you want to try one of these THC-seltzers? Let us know what you think.