“We all float down here.” That’s what the evil entity, disguised as a sinister clown named Pennywise, says to little Georgie Denbrough before he lures the kid into a rain gutter in the opening of Stephen King’s classic horror novel, It. That terrifying moment has been reimagined in an eerie teaser poster for the highly-anticipated new movie adaptation of King’s story, boasting a tagline that feels like more of a promise than a threat.

The first trailer for It will finally arrive online tomorrow morning, but until then, Warner Bros. has released this unnerving (but beautifully designed) new teaser poster, which — in addition to using King’s classic creepy font — features the tagline “You’ll float too”:

Warner Bros.
Warner Bros.

You can see the face of Pennywise, played by Bill Skarsgard, through the red balloon. The kid in the raincoat is George Denbrough, little brother of Bill, one of the main protagonists from the story. Unlike King’s novel, the new movie from Andres Muschietti (Mama) splits the “past” and “present” narratives in half: The first film focuses on the characters as kids, when they first meet (and fight) Pennywise; the sequel will jump ahead about 20 years, when they return to their hometown as adults to confront the evil entity once again.

Here’s the official description for It:

When children begin to disappear in the town of Derry, Maine, a group of young kids are faced with their biggest fears when they square off against an evil clown named Pennywise, whose history of murder and violence dates back for centuries.

Curiously, the press release credits the film’s screenplay to Cary Fukunaga and Chase Palmer and Gary Dauberman. Fukunaga and Palmer wrote the screenplay when the former was still attached to direct; Dauberman (Annabelle) was brought in when Muschietti took over the project, and from what I understand, they didn’t (and kind of couldn’t) really use anything from the original draft. It’ll be interesting to see Muschietti and Dauberman’s take on the material, but it’ll be really interesting to see what (if anything) remains from Fukunaga and Palmer’s script. (I’ve read it and it was great.)

It hits theaters on September 8.

More From KISS FM