In the fourth and final season of Goliath, Montana's own J.K Simmons stars as a major force in the pharmaceutical industry. The plot? Billy McBride played by Billy Bob Thornton decides to take on the pharmaceutical industry.
Ismay, Montana at the time had a population of around 22 people. The Kansas City radio station reached out to the town and asked if they would consider changing the name of the town to Joe for the season as it was Montana's first with the Chiefs.