Small business owners in Bozeman, Montana know their success depends on getting enough leads and customers. And that depends on how well they use their marketing and advertising budget. If you’re a small business owner wondering how you can maximize the return on your investment when it comes to marketing, keep reading!

Wondering if it’s a good idea to work with a local digital marketing company, marketing agency or website design company? (It is!)

Curious if it’s worth analyzing the effectiveness of your search engine optimization? (Definitely!)

Considering a DIY website design tool? (There are better alternatives.)

Let’s get into our three tips for maximizing your marketing budget! But first, let’s take a look at how many customers you could be reaching in Bozeman and how many competitors are out there.

How Does Bozeman, Montana Measure Up for Small Businesses?

Did you know that an impressive 89% of Bozeman, MT’s 50k population has access to the internet at home? That’s a large audience of nearly 45,000 potential customers you could be reaching online right now. But if you haven’t invested in professional web design or search engine optimization (SEO) for your business, those potential customers might never see your business—or even know it exists. After all, there are more than 7,000 other small businesses registered in Bozeman, so there’s a ton of competition out there. You need to stand out to get noticed, and your business’s web design and SEO can help you do just that!

Tip 1: Start by analyzing your current digital marketing situation.

Before you start taking steps to get more leads and bring in more customers to your Bozeman business, take stock of the digital marketing efforts you’ve already started. That could include:

  • Your Google My Business listing
  • Your Facebook business page
  • Your existing business website
  • The use of SEO keywords in your site’s content
  • Any online directory listings
  • Any paid ads on Google, Facebook or Instagram
  • Any reviews on Google or other review sites

Having any of these things already up and running means you’re off to a great start, but don’t worry if you only have one or two—or none. It’s never too late to improve your digital marketing and get more leads for your Bozeman business. A good marketing agency or digital marketing company can get you on the right path.

Tip 2: Tackle website design and search engine optimization.

Professional web design and search engine optimization are the bedrock of any strong digital marketing campaign—ask any marketing agency or digital marketing company.

Your website is your online storefront and the next step you should take in your digital marketing journey. It’s where people go when they want more information about your business and how they find your contact information. If you don’t have a website, you’re taking the risk of losing customers to your competitors who do have a website.

SEO, or search engine optimization, is what gets you found on Google and other search engines when potential customers search for the products or services you provide. How? A search engine optimization analyst researches your industry and how often the people in and around Bozeman are searching for it. They look at the keywords Bozeman residents are typing into Google, and then they create a list of those keywords and integrate them into the content on your business website.

Now, when your ideal Bozeman, MT customers search for you on Google, your website will be one of the first results, and they’ll be just a click away from becoming a customer. It’s the most straightforward way to get more leads without wasting money on a lead generation company

Tip 3: Choose a digital marketing company that’s familiar with Bozeman, MT businesses.

Choosing to partner up with experts who live in the digital marketing world will always be a good business move, but make sure you choose a marketing agency or digital marketing company that has experience working with businesses in Bozeman, MT. Consumer habits and market trends tend to vary from city to city and state to state, so try to find a digital marketing agency that knows Bozeman. They’ll be able to:

  • Recommend products that fit your business’s overarching goals, such as website design and search engine optimization.
  • Brainstorm digital marketing ideas that will appeal to your local Bozeman audience.
  • Suggest improvements to your digital marketing campaign to help you get more leads.

Overall, choosing a digital marketing partner who understands your local market and what consumers respond to is a great way to get onto the same level as your competitors and surpass them.

Townsquare Interactive Knows Bozeman, Montana

The team at Townsquare Interactive knows Evansville businesses need to stay competitive to get more leads and grow successfully. That’s why we give each of our clients a dedicated digital marketing specialist who handles the specifics of their campaigns. Think of them as the team captain organizing collaboration between your:

  • SEO (search engine optimization) analyst
  • Content writer
  • Web designer
  • Social media producer
  • Quality assurance specialist and more!

If you want to learn more about how we can help your Bozeman, MT business stay ahead of your competition and get more leads, click the button below!