Azealia Banks Debuts Interactive ‘Wallace’ Video
Beyonce changed the game with her "digital drop." Then, over a year later, Drake followed in the queen's footsteps and released an unannounced mixtape that's selling more than most full-length albums these days. Now, Azealia Banks has created another first by teaming up with Google Cloud for the release of her new video "Wallace."
The 23-year-old Broke With Expensive Taste creator has put a pause on her Twitter beef -- for Lent -- to show off her creative talents. She debuts the visual for the percussion-heavy track in a new, interactive way. The video, only available through Google Chrome, asks for permission to access viewers' webcams to allow their face to be a part of Azealia's psychedelic visuals. Fans must make sure they watch until the end as their faces won't be added until mid-way through the effort, then again at the end.
“I’m such a huge fan of technology and creative new ways of interacting and engaging with fans, so this collaboration was perfect for me,” the Harlem, N.Y. native states. “Music videos are as much of an art form as the music itself. The more I can push myself in my creative endeavors, the better. Working side by side with this incredible team of tech-creatives was a truly unique and enjoyable experience, and I’m thrilled to be part of a potentially groundbreaking new ‘norm’ in the future of making music videos.”
To honor the digitally interactive video, she announced its debut via Twitter.
Since then, she's been retweeting fan screenshots of their video experience like crazy.
Haven't tried it yet? Experience the interactive visual below.