His name is Ricky Genest. He is known as "Zombie Boy" because his entire upper body and head is tattooed to look like a skeleton. You may have seen pics of him floating around the ole' interweb. Dermablend, a tattoo cover make-up has used him in a new ad. It starts with his tattoos completely covered. Then he removes the make up. It's creepy to watch, but then the video plays a time lapse of the make-up artists putting on layers of make up to cover his entire torso and head.