super bowl

A handful of Super Bowl ads have already landed online ahead of this Sunday’s big game — it’s the usual mix of TV spots for upcoming movies like Ghost in the Shell and Transformers: The Last Knight, along with a few ads featuring familiar faces like Gal Gadot and John Malkovich promoting businesses and collecting paychecks. And then there’s Honda. Like others, their ad for this year’s Super Bowl also features several beloved celebs, but there’s something kind of unnerving about the execution.

Still, the company behind the project says it didn't necessarily mean to say something partisan.

It's a lavish stunt expected from Gaga, but the 'Perfect Illusion' singer admits she didn't think of it herself.

All the best (and worst!) that advertisers have to offer as they fight for all your coins this coming Super Bowl Sunday (Feb. 5).

While countless football fans  —  myself included  —  embark on a stomach and liver-related training regimen for next weekend, there is more to the Super Bowl than just the game on the field. The Super Bowl has always secretly been a big day for cinephiles as well, featuring big trailers for much-anticipated movies and clever commercials from some of the best filmmakers of our generation. Directors such as Doug Liman, Ridley Scott, and Judd Apatow have all directed Superbowl commercials, and now you can add two more big names to the mix: Joel and Ethan Coen.

Mr. Clean fully owns their mascot's low-key sex symbol status in a new ad for Super Bowl 51, which takes place on February 5.

Taste the rainbow. Romance the rainbow. Just know that you can't compete with delicious candy.

Super Bowl ads often employ a familiar algorithm: Beloved pop culture noun + beloved pop culture noun = Entertainment. That equation isn’t always successful (see also: Passengers), but that hasn’t stopped studios and businesses, like Wix.com, from trying it out. The company has tapped Gal Gadot, aka Wonder Woman, and Jason Statham, aka Badass Action Dude, for their Super Bowl ad, which just so happens to be the first of this year’s bunch.

"Then the day before, we're watching playback backstage, and she's eating a bag of Cheetos."

The NFL confirmed Lady Gaga will be the performer for 2017's Super Bowl 51 Halftime Show.

Lady Gaga? Britney Spears? Rihanna? Who should rock the Halftime Show stage in 2017?

Coldplay, Beyonce, and Bruno Mars electrified the Super Bowl field.