nike

Last October, to commemorate the day Marty McFly traveled to in the future in Back to the Future, Part II, Nike and Michael J. Fox officially debuted the Air Mag, the self-lacing sneakers promised to us in the film. At the time, Fox had the only functional pair (he showed them off on Jimmy Kimmel Live) and there was a promise that the technology would become publicly available in 2016. Well, it’s 2016, where are our self-lacing sneakers?! Today, Nike debuted a new video of their self-lacing shoes in action, plus some more details.

With Lebron returning to Cleveland we all knew it wouldn't be too long before his sneaker line followed suit. Well here is a first look at the Nike Lebron 12 donning those Cleveland Cavaliers colors that all of you Ohioian's have been waiting to see King James in again.

It's no secret that hip-hop influences fashion. The same way we made due with what we had to make music we've also put a very distinct spin on ordinary items turning them into status symbols. This explains how an affordable piece of footwear became cultural capital once the companies began to pay attention to the hood.

In a surprise move that will make Beyonce proud, Nike released Kanye West’s Air Yeezy 2 'Red October' on Sunday (Feb. 9) without any warning or fanfare. The rapper-producer’s all-red silhouette is his most sought-after and highly elusive shoe in recent memory.

We recently told you about the Nike Air Mags, the ‘Back to the Future 2′-inspired shoes that pay homage to the footwear sported by Michael J. Fox’s Marty McFly in the blockbuster sequel. Now, Nike has confirmed the Mags are real, but good luck getting your hands on a pair: In a ’BTTF’-inspired promo (which featured cameos from Christopher Lloyd as Doc Brown, Bill Hader as a shoe store staffer and

When ‘Back to the Future 2′ premiered way back in 1989, its vision of 2015 was exciting: Marty McFly got to enjoy inventions like the hoverboard and self-lacing sneakers. The hoverboard has yet to fully materialize, but we can at least be excited that Nike might be manufacturing those shoes of the future someday soon.