One of the things that set Pack the Place in Pink apart from some other non-profits is the organization is completely operated by volunteers, which means 95 cents of every dollar raised, goes directly to Montana breast cancer patients.
October is Breast Cancer Awareness month (in case you hadn't noticed the pink everywhere). It's not about noticing the pink, however, it's about awareness and taking action. A designer has started a campaign urging all of us to check for breast cancer the way we check social media. See the recreated social media icons.