Does bribing people help them to loose weight? Yes, is the answer in London. 400 people took part in a study called “pounds for pounds” program. Paying out in English currency to people who shed weight. The average loss was 8.8 pounds or 5% of the person’s body fat, resulting in the participant being paid about $360. Would you loose weight for money? What is the likelihood of the weight staying off?
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The year-long program was set up by NHS Eastern and Coastal Kent with the help of a private company called Weight Wins. Many of the participants were NHS workers who were put on weight-loss plans of varying lengths and then weighed at the end of them.
Those taking part received weight loss guidance and advice and received payments for meeting weight loss goals.
“The successful recruitment to this program suggests that a financial incentives weight-loss program may be acceptable to the general public and to NHS employees, and to both men and women,” Clare Renton of the University of Sheffield said.
But how long will the participants keep the weight off? The answer for that one remains to be seen.
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