Swedish clothing company, H&M, are under fire from the Swedish Cancer Society because of this ad showcasing a more than normally tan model. If anything, I think the overly tan model detracts from the appeal of the swimsuit on display but could it be influencing our youth to over bake in the sun? Let us know what you think, Bozeman.

It's common to see pale bodies in Bozeman; our winter does last at least 7 months each year! When you see ads such as this, does it make you want to hit the tanning salon or catch some rays in the backyard? Maybe you use self tanning lotions to avoid the possible health risks of UV rays. Should H&M be held responsible for the decisions their customers may or may not make? Let us know in the comments below.