Listen to Ellie Goulding’s Unreleased Song ‘Only You’ Courtesy of ASOS
Ellie Goulding, fresh off her breakup with DJ boyfriend Skrillex, has shared the previously unreleased song ‘Only You’ via ASOS.com. What makes this track so special is the fact that it comes with an interactive, shoppable music video.
If you love the stylish black leather short shorts or black and white patterned top that Goulding sports in the video, well you can buy ’em and bite off her look, instead of heading down to the local mall to try and find something similar. Imitation is such a sincere form of flattery.
The video’s movable hotspots enable the viewer click-to-shop the product worn by Goulding. The video was also recorded exclusively for ASOS.
Goulding looks fashion forward and sexy in this clip and now she is giving you the chance to copy off her. If you are not a fashionista and could care less about her clothes and just want to hear the song, well you can do that, too. It’s a win-win for either faction of Goulding fans. Plus, you get to see her looking extra cute in the ensemble.
This cross promotional effort is a partnership between the British singer and the ASOS fashion line. It’s a smart strategy, since Goulding has a hip and happening look.
PopCrushers, any of you want to dress like Ellie Goulding?