Bath And Body Works Sueing ‘Twilight’ Over Product Name
The body product retailer never claimed that their products would attract vampires or give you new vampire powers but the relation must be being made by customers as they are having to go to court to protect their ‘Twilight Woods’ line of products.
Eriq Gardner – Yahoo News
The retailer says it’s under threat from Summit Entertainment because its lotions and other bathroom products allegedly rip off the design and color palate of “Twilight” promo materials.
Confusion in the marketplace? Summit allegedly thinks so. Now Bath & Body Works has beat Summit to the courthouse to stake its claim in federal court in Manhattan.
“The term ‘Twilight’ is used so as to evoke the idea of a particular time of day when the sun is just below the horizon, illuminating the landscape,” the lawsuit says. “Whereas defendant uses the term ‘Twilight’ to refer to defendant’s teen vampire saga.”