And thus the 2016 summer movie season ended in a manner that reflected these past few months as a whole : with a whimper. Despite three new releases, the rapidly tumbling Suicide Squad clung to the top spot, with last week’s runner-up, the raunchy animated film Sausage Party, once again coming in second place. It was a tough weekend for War Dogs, Kubo and the Two Strings, and Ben-Hur, each of which limped into the top 10 with unspectacular numbers.
As expected, Jason Bourne topped the box office in its opening weekend, but like so many of the sequels released this summer, the initial numbers aren’t quite what everyone was hoping for. This doesn’t mean we should count out Matt Damon’s return to his most popular character just yet, but it does add more fuel to the “audiences are getting a little picky with the sequels they will pay to see” narrative that has been forming over the past few months.
This has been one of the strangest summers in recent memory when it comes to box office analysis, not because so many high profile movies have disappointed (although that has certainly been interesting), but because so many new releases are hanging out in the grey zone between hit and misfire. In an era where the success of so many movies is determined purely by opening weekend numbers, we’ve spent the past few months watching as movies has defied expectations after a weak opening or rode a solid opening into oblivion. The cut-and-dried successes can be counted on one hand.
How much does the new Ghostbusters need to make if it wants to be a bonafide, genuine hit? The opening weekend for director Paul Feig’s reboot of the beloved franchise raises more questions than answers and the second and third weekend will ultimately prove more telling. However, here’s what we can say right now: it opened with solid numbers in second place behind last week’s massive champion, The Secret Life of Pets.
Someone had to dethrone Captain America: Civil War from its spot at the top of the box office top 10, so why not The Angry Birds Movie? The animated adaptation of the popular mobile game glided into first place with a fairly strong opening weekend, relegating Marvel’s latest adventure to second place.
In news that should surprise no one at all, Captain America: Civil War remained number one at the box office in its second weekend, dominating a week where the only new competition was a thriller skewed toward older audiences and a barely marketed horror film.
In most of these Weekend Box Office Reports, it’s clear who the victor will be. Even when the early estimates are a little off and the numbers shift between now and Monday, the basic layout of the top 10 is generally pretty accurate. But this week is a real race and the top two films are neck and neck, and we won’t know who will actually win this thing until tomorrow. But right now, early estimates have Melissa McCarthy’s new comedy The Boss barely edging out Batman v Superman: Dawn of Justice by less than $50,000. That’s crazy and, whether it actually claims the top spot tomorrow or not, very bad for Batman v Superman.
In news that shouldn’t come as a surprise to anyone with a child in their life, Zootopia held on to the number one spot at the box office this weekend and made it look effortless. And yet, 10 Cloverfield Lane’s second place opening is nothing to scoff at, especially for a modestly budged, small-scale thriller (although the “Cloverfield” in the title certainly helped).
Deadpool topped the box office for the third weekend in a row, which is an impressive feat for any movie…but it helps when all of your competition arrives with a thud. Gods of Egypt, Eddie the Eagle, and Triple 9 all flopped in their opening weekends, making the continued box office victory of Ryan Reynolds’ foul-mouthed superhero all the more staggering.
Kung Fu Panda 3 once again led the box office this weekend, but like its lower-than-expected opening weekend, it’s not as impressive as anyone was hoping or expecting. DreamWorks Animation’s sequel managed to fend off a trio of newcomers, but each of those films disappointed in their own ways, leading to a shrug-worthy top 10 that feels like Hollywood just accepting that everyone is going to be watching the Super Bowl instead of going to the movies.
The victory of of Kung Fu Panda 3 at the box office this weekend conjures one of the most common questions you have to ask yourself when keeping a constant eye on the charts: when is a hit not a hit? Sure, the third film in DreamWorks Animation’s series did open at number one and its numbers are very good, but they’re lower than you’d think. In any case, it still fared significantly better than the rest of the competition this week — all of the other new releases simply flopped.
It wasn’t that surprising last week when Ride Along 2 officially dethroned Star Wars: The Force Awakens as reigning champion of the box office. However, what is surprising is how fast and far it plummeted in its second weekend. As the comedy sequel’s legs instantly shattered, The Revenant was finally able to claim the top spot after several weeks of playing box office bridesmaid.
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