Asher Roth had a double edged sword to deal with when a hit like "I Love College" and your whole public persona is built around a preppy look and subject matter.  Pigeon holed is not a good place to be in the music industry.  Do you try to get lightning to strike twice with the same formula, or do you change it up and go in a completely different direction?

Asher seems to have found a third option that more should follow...keep it real.  His new track "Common Knowledge" is everything that a good hip hop track should be and it come from Asher on the heals of the Chamberlin Production announcement that Asher Roth will headline the 1st Chamberlin Rail Jam in Missoula.  If you haven't seen Chamberlin's post of the video here it is....