It’s been nearly 17 years since Bryan Singer’s X-Men movie ushered in a new era of superhero movies, and in that time, we’ve seen studios crank through actors with alarming frequency. We’ve seen three Spider-Man, a handful of Batmen, three Punishers across the big and small screens, and dozens of big-budget Marvel and DC movies break records at the box office. In the midst of all this chaos has been Hugh Jackman’s Wolverine, the one actor-character combination that seemed immune to bad reviews and flagging box office numbers. And with Jackman set to take one final turn as Wolverine in Logan, the actor is taking a little time to stop and reflect on his impact in Hollywood.
What do audiences want to see on President’s Day weekend? Apparently not The Great Wall, Fist Fight, and A Cure For Wellness, each of which opened to disappointing numbers. However, The LEGO Batman Movie, Fifty Shades Darker, John Wick: Chapter 2, Hidden Figures and even Split kept the box office above water, continuing to do strong business.
This past weekend, fans from around the world flocked to the Javits Convention Center in New York City to attend the annual conference put on by the Toy Industry Association, Inc. In recent years, Toy Fair New York has become a hot spot for movie fans as well, with new action figures and toy sets offering first looks at the comic book adaptations of the following summer. One of the big hits of this year’s conference was Spider-Man: Homecoming, with a few new character designs and even a potential look at the film’s final battle.
There’s just a few months left until Wonder Woman hits theaters, which means it’s time for Warner Bros. to get down to the business of promoting the crap out of this movie. When I saw Batman v Superman: Dawn of Justice in theaters, the crowd greeted her character during the climactic fight scene with wild cheers and applause, suggesting to me that audiences are ready to embrace the first standalone superhero movie. We’ve had the first two rounds of movie trailers; now it’s time to open the floodgates on teasers, TV spots, and production rumors. Let the games begin!
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